Sunday, November 21, 2010

Ignore Everybody

Jessica Quirk of What I Wore recommended Hugh MacLeod`s Ignore Everybody And 39 Other Ways To Creativity a few posts ago here and lo and behold, I took her advice and read it! I usually get my books based on what the editors of Vogue (sophisticated) and The Wall Street Journal (serious) choose to review and I have yet to be disappointed. Ignore Everybody was a wonderful surprise, however, and I finished the 176 pages in an hour at Chapters. I know what you`re thinking, but you`re wrong. First of all, the book is made up of succinct parts interspersed with cartoons on a 6.06 x 8.12 x 0.69 inch format for the hardcover, so you might read it even faster. Secondly, I am a faithful customer of Chapters which explains why I sometimes read an entire book there without actually purchasing it. I do this with the utmost care, never dog-ear, and the one time I spilled coffee on Superfreakonomics, I immediately informed the cashier and had him ring it up.

THE GOOD: MacLeod`s tone is straightforward and casual, which only improves the reader`s focus. Along those same lines, the aforementioned brevity and illustrations are ideal for the short attention span of our generation. Nevertheless, the format is only deceptively simple - this is a book you will go back to, time and time again. Why? Because even though some of the advice given will generate the occasional Duh! along the way (see: Put The Hours In OR Write From The Heart), it's exactly this kind of common-sense stuff that people often forget.

THE BAD: I'm not sure if this classifies as "bad," but when you're one of I-don't-even-want-to-know-how-many female style bloggers who only started a few months ago, reading chapter 11 may make you question your entire blog and and quit:
"11. Don’t try to stand out from the crowd; avoid crowds altogether.
Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. The work has to create a totally new market. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one."
(This excerpt and more can be found on MacLeod's own website:

THE BOTTOM LINE: Purchase and read it, fellow creative souls (As for me, I will take the more unconventional read-purchase-reread route).


Seda said...

Can't wait to pull a JFK and speed read this standing up!

metaghost said...

Did you happen to click the link I posted about the Torrance Creativity Test?

I have no idea if there's any intersection between such a technical interpretation of creativity and whatever this book is about, but I'd be curious what you thought of it.

Fashion Cappuccino said...

Sounds interesting! Anything that Seth Godin recommends is good enough for me! xoxoxoo

Silvia Kim said...

love the quote!


Kisses from Paris~

ClosetConfections said...

I purchased this book too after hearing about it on WIW. It really is a great read.


La Michelle said...

great blog :D



COOL. Thanks for the review! And don't worry I get my for-fun book reads from Vanity Fair b/c I'm naturally urbane, too ;D